VIA Marketing Agency provides real-time campaign tracking and performance reporting through our integrated fleet tracking technology. Each participating trailer is equipped with a small tracking device during the wrap installation process, allowing our team to monitor campaign performance, location data, and route activity. With this, we can set up a geofenced location for your target market, in any part of the country.
Using our fleet tracking platform powered by Verizon Connect, VMA can generate detailed marketing insights and performance reports that help our clients understand how their mobile advertising campaign is performing on the road.
Marketing Performance Reporting
VIA Marketing Agency provides comprehensive reporting and analytics for every campaign, ensuring your investment is backed by clear, actionable data.
- Estimated impressions based on real route data
- QR code scan tracking and engagement metrics
- Geographic exposure within targeted markets
- Detailed route analytics and campaign coverage reporting
With full visibility into your campaign’s performance, you can confidently measure reach, engagement, and return on investment.
Campaign Tracking Technology
Every wrapped trailer in the VIA network is equipped with advanced tracking technology, installed during the wrap process to provide complete transparency across your campaign.
- GPS fleet tracking powered by Verizon Connect
- Real-time vehicle location monitoring
- Historical route and timeline tracking
- End-to-end campaign monitoring
This level of visibility ensures accurate reporting, optimized coverage, and confidence in your campaign’s performance.